Installation Photography
On the floor.
The Scribbler installation across four days at the International Women's Day Conference & Expo, West Midlands.
Message-led engagement across four consecutive event days.
The Scribbler was installed across four consecutive days at a corporate International Women's Day Conference & Expo in the West Midlands. The activation operated within a professional conference environment, welcoming delegates from across the region's business and civic community.
Guests were invited to write a short, personal statement on the illuminated panel and briefly explain their message on camera. The result was a values-driven, participant-led content loop - generating sustained engagement and measurable digital amplification far beyond the event floor.
Content was distributed in real time via web gallery, QR retrieval and email capture, with participants sharing directly to LinkedIn and personal networks within the professional delegate community.
The Scribbler installation across four days at the International Women's Day Conference & Expo, West Midlands.
The first day established the tone of the installation. Delegates engaged thoughtfully and with clear purpose - taking time to compose their message before committing to camera. Share behaviour was strong from the outset, with QR retrieval prominent throughout the day. The activation found its rhythm early.
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Day two saw increased session volume as word spread through the delegate community. The multi-share pattern began to emerge - with participants returning to retrieve content and forward to multiple contacts. Email opt-in usage increased notably, suggesting delegates recognised the professional utility of their content.
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The third day recorded the highest individual clip share count of the campaign - a single message that resonated within the delegate network and generated nine distinct shares. The activation maintained full energy despite being the third consecutive day of operation, a mark of the installation's sustained draw within a structured conference programme.
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The final day closed the campaign at its highest share rate across all four days - 94%. Delegates on the closing day demonstrated the strongest intent to share, suggesting the activation had fully embedded itself within the event culture. The Scribbler exited the conference with momentum, not fatigue.
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Selected participants were invited to step back from the panel and explain - in their own words - why they chose to write what they wrote. The responses were unscripted, unprompted and entirely personal.
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Four days. One installation. Measurable output across every session — and organic reach beyond the event floor.
A concise PDF version of this case study including campaign metrics, engagement breakdown and estimated organic reach. Suitable for internal review, procurement processes and new business conversations.
4-day deployment · West Midlands, UK · Corporate conference & expo environment
Activation: The Scribbler by Theme Team — LED write-on personalised video
| Day | Sessions | Total Shares | Share Rate | Notable |
|---|---|---|---|---|
| Day 1 | 66 | 118 | 82% | Strong QR retrieval from open |
| Day 2 | 76 | 129 | 86% | Multi-share pattern emerged |
| Day 3 | 69 | 133 | 94% | Highest single-clip share count |
| Day 4 | 174 | 345 | 91% | Largest session day of campaign |
Based on 725 shares across WhatsApp, email & social. Avg. reach of 96 per share.
The Scribbler was deployed across four consecutive days within a professional conference environment, welcoming delegates from across the West Midlands business and civic community.
Participation was entirely voluntary. Share rate increased day-on-day, reflecting the activation embedding itself within event culture rather than declining with familiarity.